Motor Trend + [trend]

Shell

Logo Shell

Company Shell has appeared in 1891 and was engaged in sea transportation of kerosene.

The first logo of the company represented an exact black-and-white reproduction of a bowl of a comb. In the course of time the logo gradually varied according to new trends in graphic design. The modern logo has been created by known designer Raymond Loewy in 1971. Today the logo is so recognised, that is often used without instructions of a name of the company.