Motor Trend + [mouse]

Digital Mouse

BMW logo

Introducing on-board internet.

Now you can experience advanced infotainment and in-car internet, complete with mobile phone and music player features, all from the comfort of your driving seat.

This print ad was run in press in November in South Africa. It is an adaptation of the iconic South African “BMW Mouse” TV commercial originally created for power steering. The concept revolves around linking past innovations with present ones (on-board internet) by replacing the live mouse with a digital version.

Advertising Agency: Ireland/Davenport, Johannesburg, South Africa;
Creative Directors: John Davenport, Philip Ireland;
Art Director: Lida Fourie;
Copywriter: Anthea Weber;
Photographer: Clive Stewart;
Retoucher: Jaco Van Eck.