Motor Trend + [Nissan]

Cube Noise
Nissan Cube
Category: Best Use of Social Media
Advertiser: NISSAN MOTOR
Product/Service: CARS

Cube

Nissan Cube

The Strategy Develop buzz, conversation and demand through an underground seeding campaign pre-launch.
Establish credibility and set tone of product early on via:
1. Engaging Top 100 design influencers.
2. Influencer marketing using social & digital media.
3. Product placement and concierge service to fuel and sustain interest.
4. Coverage across influential blogs, sites and forums. Extend conversation and community to broader audience at launch. Secure coverage across full spectrum of design press initially, extending to mainstream national and regional titles.