Motor Trend + [FIAT]

Fiat Multijet Diesel Engine
Fiat 500L
Category: Best Use of Live Events and or Celebrity endorsement
Advertiser: FIAT
Product/Service: DIESEL MULTIJET ENGINE

The strategy was not aimed at a very clear-cut target but rather that “everybody” got interested in the launching of a New engine. For this it was decided to make use of a simple and popular language, by using resources such as football and gossiping, as we known they are common interest topics.