Motor Trend + [release]

Honda Fit EV
Honda Fit EV

Fit EV: 100% Electric

The limited release of the 100% electric Fit EV in California called for something special. Not only because it boasts the highest EPA fuel efficiency rating at 118MPGe, but it’s Honda’s first foray into plug-in vehicles. So how could we show that this city-smart, technology-packed car is fun while being quite serious about energy conservation?

We plugged it into the iconic H-mark and turned off a few lights to send those traveling one of the state’s busiest freeways a message: The race for ever-higher fuel efficiency is on. And Honda is leading the way.

Advertising Agency: RPA, USA;
Chief Creative Officer: Joe Baratelli;
Group Creative Director: Jason Sperling;
Creative Director/Art Director: Jason Sperling;
Associate Creative Director/Copywriter: Damian Fraticelli;
Sr. Art Director: Katie Carlile;
Sr. Copywriter: Damian Fraticelli.