Motor Trend + [Seat]

New SEAT Leon FR
New SEAT

End of the World 21.12.2012. Get out fast.
The end of the world is near. If you have not prepared so far, this might be your last chance to save yourself, with this brand new getaway car. On Tuesday December 18th 2012 SEAT placed the brand new SEAT Leon FR in an emergency survival box, at the Winterthur main station.

This car is full of innovations and protects it’s driver both actively and passively to meet highest driving safety standards. And the sport package FR provides the necessary performance. The perfect vehicle to make it to safety, in case of the apocalypse.

Survival candidates may sign up for the car until 20th December 2012 at 12:12 on seat.ch/maya. Should the world effectively end, the winner may keep the car. If not, he may keep the car until December 28th 2012.

Category: Automotive;
Agency: Saatchi & Saatchi;
Brand: Seat;
Geo: Europe, Switzerland;
Advertising Agency: Saatchi & Saatchi, Zürich, Switzerland;
Creative Director: Jürg Aemmer;
Art Director: Frédéric Nogier;
Copywriter: Felix Freese.