100th Audi Anniversary

The Japanese division of Audi celebrated century of this automobile brand, creating the biggest QR-code in the World.
The motor-car manufacturer of Audi use the current technologies in communications using a QR-code. Employees of two divisions — Audi Japan and Audi Japan Sales — in a huge hangar made a code of slices which can be photographed and passed to a mini website where the same employees tell about it.

QR-code for Audi

The QR-code has been created at direct participation actually car — because, Audi A1 brought up a missing detail on the roof.